One campaign, end to end.
A filmmaker funds a pool. Creators choose the film and post it. A person checks every submission. The pool draws down only against views that passed.
The lifecycle.
| Stage | What happens | Who decides |
|---|---|---|
| Agreement | Pool amount is settled — $300 minimum — and the campaign is built. | Filmmaker + admin |
| Allocation | The pool is assigned across TikTok, Instagram and Facebook. | Filmmaker |
| Go-live | The pool locks. Approved creators see the campaign and apply. | Admin |
| Casting | Applicants are approved for this campaign. There is no cap on how many post. | Filmmaker + admin |
| Screening Room | Creators stream the film inside HALO on an expiring link; they download only the stills and clips. | Creator |
| Posting | One post or reel per creator using supplied assets, left up for the run of the campaign. | Creator |
| Accrual | Billable views count only while the campaign is active. | — |
| Close | The pool reaches $0. There is no clock and no expiry date. | — |
| Verification | Every submission is reviewed by hand against six checks. | Admin or filmmaker |
| Payout | Earned balances are released. Creators cash out at $20 by PayPal, and a closing balance is paid whatever it comes to. | Admin |
Both sides, in order.
Create an account
It sits idle until you have a campaign to run.
Fund a pool
You and the admin settle the amount — $300 minimum. The pool locks at go-live; to add budget you start a new campaign.
Introduce yourself
A short bio, the film, and exactly what you want from creators.
Load the Screening Room
Upload the screener, stills, trailers and clips to HALO. No screener links to hand out, no shared drives.
Assign it across platforms
Split the pool between TikTok, Instagram and Facebook however you want — all of it in one place if that is where your audience is.
Approve the room
You approve every creator who applies, alongside the admin.
Watch it count down
The pool is visible to both sides and falls as verified views come in. The campaign runs until it reaches $0.
Create an account
Apply as a creator. Every account is verified by a person before it can work.
Wait for a campaign
Approved creators see campaigns as they go live.
Apply to a film
You choose. Preview first — you can always decline.
Get approved
The admin or the filmmaker approves applicants for that campaign.
Watch it in the Screening Room, then post
Use the supplied assets. One post or reel across TikTok, Instagram and Facebook.
Leave it up
The post stays live for as long as the campaign is running. Once the pool hits $0 you can take it down.
Submit and get paid
After the campaign closes, submit your proof. A person approves it, then it pays.
The floor, and the maximum.
one account can't empty the room$50 is held the moment a creator is approved, and it is a floor rather than a ceiling — earn more and the amount held grows to meet it. Each campaign publishes the most one creator can earn, a third of the pool by default, and it is shown before anybody takes a slot.
One creator may earn at most a third of the pool — $100 on a $300 campaign, $333 on $1,000, $1,666 on $5,000. It scales with the campaign, it is published before anybody takes a slot, and a creator who goes past it can ask the production to pay the rest. A no there can never reach money already earned.
Each reservation holds $50, so a pool carries that many slots at the same time. It is a concurrency ceiling, not a headcount: a creator who earns under $50 gives the difference back and the campaign keeps recruiting, so far more creators are reached over a campaign's life.