Questions, answered plainly.
Two sets, because the two sides of a campaign need different answers. If something here contradicts the pilot terms, the terms win — and tell us, because that is a bug.
You fund a creator pool — 100% of which goes to creators. Our platform fee is 26%, charged on top and never taken out of the pool. A $1,000 pool means a $260 fee and $1,260 charged in total, with the full $1,000 available to creators. The smallest campaign is $300 to creators and $378 in total. The fee covers card processing on the way in and payouts on the way out, so nothing is deducted from what a creator earns.
Yes. A campaign pool starts at $300 USD. At $2 CPM that is 150,000 eligible views, and room for six creators to hold a slot at the same time. That is a ceiling on how many can be working on it at once, not a floor on how many it reaches — a creator who earns less than the $50 held for them gives the difference back and the campaign keeps recruiting, so a $300 campaign typically reaches far more than six.
Purely on results: $2.00 per 1,000 verified views, a $2 CPM. There is no base fee, no posting fee and no listing fee — every dollar that leaves your pool is a dollar a person verified. View earnings cap at $50 per creator per campaign, which is exactly 25,000 views.
No. Every campaign publishes the most one creator can earn — a third of the pool by default, so $333 on a $1,000 campaign — and it is shown to creators before they take a slot. You can raise it or remove it when you build the campaign, and you can lift it for one creator who asks. What you cannot do is lower it afterwards, or use it to avoid paying for views that have already been verified. There is no cap on earnings below that: a creator is paid $2 per 1,000 verified views, and the $50 held at approval is a floor rather than a ceiling.
Yes. You assign your pool across TikTok, Instagram and Facebook in whatever proportion you like. Put all of a $1,000 pool on TikTok, or split it three ways — it is your call, not ours.
When the creator pool reaches $0. There is no clock and no expiry date: the campaign runs until the money is spent on verified views.
Neither. The pool locks once the campaign is live and cannot be increased or decreased, and all sales are final — there is no withdrawal and no refund. The campaign runs to $0. If you want more budget, we start a new campaign.
Every submission is reviewed by a person against six checks. The post must carry the platform's native paid-partnership toggle and #ad or #sponsored in the first two lines of the caption, carry whatever the brief requires, actually feature the film, stay live for as long as the campaign is running, and be evidenced by a screen recording of the in-app analytics — not a screenshot. We check for botting, loop abuse and off-brand content. Miss any gate and the post earns nothing.
Platform data access is limited, so automated numbers can be gamed. A person checking is slower and it is the reason you can trust the invoice. That is not a limitation, it is the product.
Only views accrued while the campaign is active are billable. Views that arrive after the pool hits $0 do not count, for you or for the creator.
Everything lives in the HALO Screening Room. The film streams only — there is no download of it — on links that expire by themselves, and only for creators you have approved and who have signed. Stills, trailers and clips do download, because they are what the post gets made from. Every opening of the room is logged with the time, and you can withdraw one creator or close the room entirely from the campaign page. One thing we will not pretend: there is no watermark, so a leaked file will not name who leaked it. What we have is the access list and the log. If the film is not ready for that, run the campaign on a trailer.
A monthly report to you, the filmmaker, showing pool spent, views verified, creators paid, and what is left in the pool.
No. We provide access to eligible views at $2 CPM. We do not control TikTok, Instagram or Facebook, and we will not promise a number we cannot deliver.
No. A creator's post is their opinion. You can request corrections to factual errors, but you cannot require a favourable review — this has to be #ad, not fake organic.
One post or reel across TikTok, Instagram and Facebook. A second is granted only at the admin's or filmmaker's discretion, usually when a campaign is underperforming.
$2.00 for every 1,000 verified views on your post — a $2 CPM. Your earnings from a single campaign cap at $50, which is 25,000 views. That cap is what makes a pool reach a room of creators instead of one big account.
No. There is no base fee, no posting fee and no appearance fee — every cent you earn is earned against views a person has verified. That is the whole model: a filmmaker pays for what actually landed, and so you are paid for what actually landed.
After the campaign closes — that is, once the film's pool reaches $0 and your submission has been approved. There is no monthly payday to wait for.
You cash out any time your balance is above $20, in US dollars, by PayPal. There are no multiples and no credits — the whole available balance goes at once. And the $20 is a minimum for a cashout you ask for, not a minimum for getting your money: if you close your account, go quiet for a long time, or the pilot ends, we pay the whole balance whatever it comes to. Nothing is forfeited for being small.
There is no cap on the number. Because each creator can earn at most $50, a campaign simply keeps room open until the pool is spent.
Five things, all of them: the platform's native paid-partnership toggle on, #ad or #sponsored in the caption, the post live for as long as the campaign is running, a screen recording of your in-app analytics, and approval by a person. Miss one and the post earns nothing — there is no partial credit.
The filmmaker or the production — they are the brand partner, not us. HALO has no social accounts to tag. If the film has no account of its own, the admin will tell you what to name before you post.
A short video — recorded with your phone's screen recorder — of the analytics panel inside TikTok, Instagram or Facebook for that specific post. Open the post's insights and scroll slowly so the view count and the post date are both on screen. A still screenshot is not accepted: it is too easy to edit and too hard to date.
For as long as the campaign is running. Campaigns end when the pool reaches $0, and once that happens you are free to take the post down.
Yes. Give us the handle you use on each platform when you apply — they do not have to match.
No. You cut it, you caption it, you say what you think. A filmmaker can ask you to correct a factual error, but nobody can require a favourable review. This is #ad, not fake organic.
Yes. The remaining pool is visible to you before you commit. You are never asked to work against a number you cannot see.
It earns nothing. The pool is not charged, and there is no partial credit. Read the six checks before you post — none of them are hard, but all of them are required.