A person checks.
That's not a limitation,
it's the product.
Platform data access is limited and automated numbers can be gamed. Reviewing by hand is slower, and it is the reason the invoice means something.
The six checks.
all must passPaid-partnership label
The platform's native Branded Content or Paid Partnership toggle must be on, naming the filmmaker or the production — HALO is not the brand partner.
Caption tag
#ad or #sponsored in the first two lines of the caption, where it is visible before anyone taps "more". Both the toggle and the tag — not one or the other.
What the brief asked for
Whatever the production specified is actually there — the title, a caption line, a handle, a link. A production may require those. It may not require you to say you liked the film.
Live for the whole campaign
The post stays public for as long as the campaign is running. Once the pool hits $0 you are free to take it down.
Analytics screen recording
A screen recording — a video, not a screenshot — of the in-app analytics for that post, scrolled so the view count and the post date are both visible.
The film is really in it
A person watches the post and confirms the film is genuinely the subject of it — not a frame at the end of something else.
Any check missed
The post earns nothing. No exceptions, no partial credit — but you keep your slot, and you can fix it and submit again.
All six are decided by a person, not a script. Every decision is written down in words, names the check it turned on, and can be appealed.
A link to the live post, and a screen recording of the in-app analytics for that post. Not a screenshot — a short video, taken with the phone's screen recorder, scrolled slowly so the view count and the post date are both visible. A still image is too easy to edit and too hard to date.
The paid-partnership toggle names the filmmaker or the production — the people who funded the pool. HALO is the marketplace, not the advertiser, and has no social accounts to tag.
Botting, loop abuse, and off-brand content. If the numbers don't behave like an audience, they don't get paid for like one.
A post missing the native paid-partnership toggle or the caption tag earns $0. No exceptions, no partial credit.
What we will not do.
Buy engagement
No bots, no view farms, no comment pods. Not for you, not for anyone.
Hide the budget
Creators see the remaining pool before they post. So do you.
Hide the label
Every post carries the platform's paid-partnership label and a caption tag. That is the deal.
FTC compliance is not optional.
Every post must use the platform's native Branded Content or Paid Partnership toggle and include #ad or #sponsored in the caption. Both. A post with one and not the other does not pass, and does not get paid. The partner named in the toggle is the filmmaker or the production — if the film has no account of its own, the admin tells the creator what to name before they post.
Pay for what actually happened.
Every submission reviewed by a person before a cent moves.